An effective Search Engine Optimization is the best medium- to long-term strategy.
All posts by Maria Eduarda Sousa
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Blog + Next Level Higher Ed
- Women lead half ▪ Data privacy ▪ Thrive
- Key CRM Metrics Your University Should Track
- More women ▪ EU’s digital policy ▪ AI papers
- Social Media Listening Tips for Your University
- Tipping point ▪ TikTok SEO ▪ Paris 2024
- Conversion Tracking to Maximise Your University’s Student Recruitment
- Visa applications ▪ 46% of unis ▪ Green skills
- Unlocking the Power of Technical SEO for Universities
- Recruitment struggles ▪ Embracing humor ▪ Econ 101
- Divi Websites Made by Next Level Marketing
- Study visa grants ▪ Topical authority ▪ AI hallucinations
- Visual Content Strategy for Your University
- Bologna mobility ▪ Leaked docs ▪ 76% researchers
- School Newsletter Ideas to Boost Engagement
- Past protests ▪ Competitive analysis ▪ Existential risk
- Conversion Tracking on Google and Meta Ads
- 23% mobility target ▪ AI-assisted writing ▪ Blinkist
- The Case for Landing Pages in Higher Education Marketing
- Campus protests ▪ TikTok algorithm ▪ Human creativity
- SEO for Universities: How to Maximise Online Visibility
- Course decolonization ▪ Smarter ads ▪ Micro-credentials
- Meta Ads for International Student Recruitment
- Local languages ▪ MBA courses with AI ▪ Public speaking
- Revolutionising University Websites With Divi
- 6.4m int’l students ▪ Text to video AI ▪ Taylor Swift
- HubSpot, Salesforce, Mailchimp & Constant Contact
- 4/10 of people ▪ Leads on LinkedIn ▪ AI in search
- The Importance of TikTok for Attracting More Candidates
- One in five universities ▪ Google Gemini ▪ Clean energy
- 73% at risk ▪ Conversion tracking ▪ Citation manipulation
- 7 Reasons Why Your University Should Invest in Google Ads
- AI tutor ▪ 51% prefer TikTok ▪ Economics textbooks
- Hong Kong leading ▪ TikTok ▪ Intellectual property
- Immigration law ▪ Conversion tracking ▪ Deep reading
- Bologna Process ▪ Good Tech Awards ▪ Honest debate
- 1/5 of income ▪ Value of the Humanities ▪ LLMs
- Oxford students ▪ Multisearch ▪ Power politics
- China-Gulf ▪ AI ads ▪ Free speech
- Record high ▪ Ads and SEO ▪ The Humanities
- Climate anxiety ▪ Hallucinations ▪ Substack